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The term Golden Mean refers to composition by thirds. Believing that things that are off centre are more interesting to the eye the golden mean, also known as the rule of thirds, is used a lot in design and composition. Elements of a picture are often place in thirds, or along an imaginary line that represents one third of the picture.
A useful way to illustrate the Golden Mean is to look at full page magazine advertisements with a ruler divide the area in to 9 boxes, (3 rows of 3 boxes) and see where the various design elements are placed.
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